Bijoux de Mimi
Bijoux de Mimi was founded in 2020 by Amelia Hitchcock-Merritt, a British entrepreneur who launched her colourful jewellery brand at just 18 years old during lockdown. What began as a creative outlet became a thriving label celebrated for its bold, joyful aesthetic and great hypoallergenic and waterproof quality. Known as Gen Z’s favourite jewellery line, it offers playful, stackable, and 100% water-resistant gold and silver pieces featuring vibrant gemstone colourways
Each piece is handcrafted with exquisite detail, blending romantic femininity with vibrant, contemporary colour. Bijoux de Mimi is jewellery designed to be noticed — and worn with confidence.
